Digitising and monetising processes for food-to-go businesses, with CADDI
Waste reduction opportunities
Reduction in administration time
Environmentel Health Officer outcomes supported
CADDI is a food-to-go brand with over 80 locations across the UK. Founded by a food enthusiast, Will, known for travelling with his own pizza stone, the brand has grown rapidly in recent years. Today, it offers a menu of pizza, wraps, melts and more–all of which can be cooked and taken away in just a couple of minutes.
Core Services Provided
Our task
Tribus was tasked with digitising the company’s paper-based due diligence handbook.
Under the existing system, over 80 kitchens were completing their handbook pages manually each week. This entry was then sent using photographs via WhatsApp to the head office. This was then reviewed manually by different stakeholders and, once again, manually, entered into various spreadsheets.
The process was inefficient and time-intensive, and it provided little opportunity to leverage the data for valuable insights, like sales trends or wastage patterns. Retrieving records from a specific day was also cumbersome and slow. It was time to digitise the data.
Our approach
Before designing a digital product, Tribus worked to gain an understanding of the operational logistics, processes, and challenges of managing hot food production in-store.
We visited key retail outlets to explore the challenges and opportunities they face and talked to the teams who would be using our solution. This allowed us to pinpoint key constraints and requirements that might otherwise have been missed, such as limited counter space, regular glove changes, and offline functionality for poor connectivity.
After this scoping exercise, we could design a digital solution in the form of wireframes that addressed these constraints. Rapid iterations were created and tested with users to validate ideas and gather feedback. From this, we introduced new functions, platforms, and experiences. These included an innovative timeline view that provides sites with a clear, real-time overview of upcoming checks and actions. A clean, clear design style with large user interface (UI) elements was created for easy input. We also developed a web-based admin function alongside a mobile app to facilitate the working patterns of all involved and provide for offline capabilities. Finally, a strong visual identity was developed for the brand to support adoption.
Throughout the project, Tribus created opportunities for the CADDI team to supply feedback at every stage. We also demonstrated progress early in the process to validate decisions and ensure the entire team felt confident in the project’s development and success.
Where things developed
Growth
The adoption of wider technology
Sales generation
Our results
Centralised Data
Notification Schedules
80%
Easy Access
Real-time Reporting
AI-driven insights
Production insights
Increase sales
Don't take our word for it
"Our project with Tribus has, by a considerable distance, been the biggest investment we've ever embarked on. Over the past six months we've been hugely impressed by the level of detail and thought that the Tribus team has applied to our project. They've quickly come up with solutions to all the challenges, helping us develop what we believe will be a class-leading piece of software. We're looking forward to our ongoing partnership with Tribus as we continue to develop the project and stay prepared for the future, particularly in relation to emerging technologies" Will Robinson, Founder, CADDI