Connecting smarter buildings and digital experiences with KNX

KNX is a global community collaborating to shape the future of home and building automation. It’s also a technology that enables devices and systems in a building to communicate and work together, regardless of manufacturer. KNX installations can be found in homes and major buildings across the globe, including Heathrow Airport Terminal 5 and St. Peter’s Basilica in Vatican City.

Core Services Provided

Digital Consultancy & Innovation

Software & Product Engineering

UX & Design

Our task

Having spent years extending and adding to its digital platforms, KNX was experiencing some of the inefficiencies that often come from a fragmented global ecosystem.

From content duplication to discrepancies in design, the company had identified several opportunities for improvement but also wanted to explore the potential for new technologies to enhance their online experiences. As such, Tribus was appointed to unify, simplify, and optimise KNX’s digital ecosystems and user journeys to create a more holistic approach.

Our approach

To take on a task of this size and nature, Tribus had to gain an extensive understanding of the KNX business and its digital platforms. Using our discovery framework, we conducted in-depth research, software demos, and stakeholder interviews to analyse the existing digital platforms and ecosystems.

With this insight, we developed key user profiles and journeys. We also designed a new content architecture strategy, including sitemaps. A new unified design system was then created that can be applied across the digital ecosystems, including a fresh new look that reflects the brand’s ambitions.

To help futureproof KNX’s digital ecosystem, we built a new website using a Drupal CMS. This provides a flexible and suitable platform for the job, catering to a large library of page-building blocks and modules. Several tools were also integrated into this site, including translation services that make language rollouts faster and easier.

Where things developed

Working as KNX’s strategic partner, Tribus has sought to add value at every stage of the project, providing additional consultancy and creativity that will deliver outcomes for our client beyond the initial brief. Key recommendations have included:

Artificial intelligence (AI) utilisation

Based on the discovery work for this brief, Tribus has been able to consult on AI utilisation and recommend bespoke applications that could enhance future user experiences.

Sales-friendly systems

Given the audience insights, we recommended a new system for installer ratings, designed to improve bookings in the future.

A bite-sized buy-in process

We’ve broken down key processes on the site to provide a more manageable and enticing engagement process for KNX. This includes how to get certified, how to get a KNX install, and how to become a manufacturer.

Unified design system

Results

While our work with KNX is only in the early stages, we’ve already delivered several valuable outcomes that are helping the company to work more effectively. Including; removing overlap and confusion for audiences through our new content architecture, ensuring the right content is seen by the right people at the right time.

Don't take our word for it

"Despite the complexity of our business structure and processes, Tribus took the time to really understand our challenges and needs. They translated that understanding into a much clearer and more intuitive user experience across our digital platforms, with well-defined user journeys and a new visual style that feels modern, relevant to our industry, and true to the KNX identity." Thibaut Hox, Senior Communications & Digital Media Lead, KNX