Navigating the ever-evolving landscape of search engine updates has become a constant challenge for many businesses striving to maintain a robust SEO strategy. At Tribus Digital, we understand the intricacies of adapting to these changes, ensuring our clients stay ahead in the digital realm.
I'll be sharing valuable insights that combines opinions and data-driven facts, empowering you with knowledge to elevate your SEO strategy.
March 2023 Google Core Update:
In the wake of Google's March 2023 core update, which spotlighted the importance of 'high-quality or high-value web pages,' the SEO team at Tribus had already equipped our clients with a focus on EEAT (experience, expertise, authoritativeness, trustworthiness). This proactive approach paved the way for continued success, as illustrated by our clients' sustained search performance post-update.
August 2023 Google Core Update:
In July, we observed rank fluctuations across numerous domains, although Google did not officially confirm any updates during that period. Interestingly, the following month brought the announcement of the August core update. Coincidence? We think not. While this update did impact the ranking of some domains, the volatility was not as pronounced as anticipated.
Notably, the August update signalled a notable shift favouring user-generated content enriched with expert opinions and a steadfast commitment to trustworthiness. Tribus Digital's tailored, expert-led SEO content demonstrated its effectiveness, resulting in significant successes for our clients.
September 2023 Helpful Content Update:
The surge in searches for 'SEO AI' in September prompted exploration into Google's updated guidance on machine-generated content. While emphasising a preference for 'human-centred' content, Google acknowledged the role of AI, yet underscored the importance of human nuances in content creation. At Tribus, we advocate leveraging AI tools while emphasising the irreplaceable value of genuine human experience and industry knowledge.
October 2023 Core Update:
Google's dedication to improving search results and penalising low-quality content aligns seamlessly with our commitment to the EEAT methodology. Quality content, produced by experienced writers and industry leaders, remains at the forefront of SEO strategies advocated by Tribus Digital.
November 2023 Core Update:
The consecutive core updates in October and November raised concerns about Google's algorithmic stability. However, our experience with clients revealed positive outcomes, affirming the importance of content quality and aligning with Google's enduring advice: prioritise informational, substantial, insightful, and original content, complemented by a robust off-page and technical strategy.
In a recent update, Oliver shared compelling statistics from a Tribus retail client, showcasing a remarkable 40% increase in organic search conversions compared to the previous year. This success story reinforces the undeniable value of SEO – a sentiment echoed by Oliver: "Don't let anyone tell you #SEO isn't worth it."
At Tribus Digital, we thrive on the principles of experience, expertise, authoritativeness, and trustworthiness, ensuring our clients emerge victorious in the dynamic world of digital marketing.