Tribus Digital has been shortlisted for a Financial Services Marketing Award following our work with CFC, a global leader in speciality insurance. The campaign strengthened broker awareness across the USA, Canada and Australia.
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Implementing a B2B Linkedin Campaign targeting International Insurance Brokers
To support international growth, CFC wanted to continue to bolster presence among cyber insurance brokers in key global markets. Together, Tribus Digital developed an always-on Linkedin paid media campaign, delivering consistent visibility, high broker engagement and actionable insights.
Results that Drove Recognition
brokers reached monthly across three international markets
media spend savings, reinvested into additional campaigns
The campaign proved that an always-on, data-led approach to digital marketing for financial services can deliver both efficiency and impact. By maintaining continuous visibility, the always-on model also helps manage B2B seasonality trends, ensuring engagement with brokers even during traditionally slower periods and providing a steady stream of insights to optimise campaigns throughout the year.
A Scalable Model for Growth
Beyond short-term results, the campaign created a repeatable model for international insurance marketing. By combining targeting with continuous optimisation, CFC is now better positioned for global expansion.
We’re delighted to see this work recognised at the 2025 Financial Services Marketing Awards, showcasing the power of collaboration and innovation in digital marketing for financial services.
Experience in B2B Campaigns
At Tribus Digital we have extensive experience in delivering B2B digital marketing campaigns, helping clients like CFC reach professional audiences effectively. Linkedin is particularly powerful for B2B campaigns because it allows precise targeting of decision-makers, such as industry professionals where they are most active.
Our approach to paid media campaigns is strategic and data-driven. We follow a test-and-learn strategy, experimenting with audiences, creative formats and placements to understand what drives engagement. Continuous optimisation ensures campaigns remain efficient, cost-effective and deliver measurable results.
We refine targeting with lookalike audiences and real-time adjustments providing clients with clear, actionable reporting against defined KPIs. This expertise ensures always-on Linkedin paid media campaigns maintain consistent visibility, drive engagement and support business objectives for B2B clients.
About the Financial Services Marketing Awards
The Financial Services Marketing Awards recognise excellence in customer-focused marketing and highlight the role of marketing in engaging and empowering customers. Over two decades, the awards have celebrated campaigns that demonstrate innovation, measurable impact and an understanding of evolving financial services needs.
We’re proud to see our work recognised and excited to celebrate at the awards in November at the De Vere Grand Connaught Rooms in London!
